Morrisons to stage 'auditions' for local food producers
13 March 2017
The supermarket launches a search for local producers as researchers urge the UK to become more self-sufficient.
Morrisons supermarket is calling for the UK to become more self-sufficient when it comes to our food supply - and is putting its money where its mouth is by holding 'auditions' for local suppliers.
Research published by the supermarket suggests that only 52% of the food eaten in the UK is sourced from British farmers, despite more than two thirds of shoppers agreeing that they'd prefer to buy British where possible.
Andy Higginson, chairman of Morrisons, said: "Our customers tell us they want to see more food that is made just down the road from their own communities and that's why we are looking for the next generation of British and local foodmakers to serve our 12 million customers.
"We want small UK food suppliers to become bigger ones - the Innocent Smoothies of tomorrow - and we also want to give our customers the option of more food that meets their local food tastes."
Morrisons has put out a call for British suppliers to pitch their products for a chance to earn a spot on the supermarket's shelves. Read more…